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2010-11 Bowl Rankings by Sponsor Revenue

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I will be doing bowl previews and breakdowns in the coming days, but with 35 bowl games, I thought that it would be interesting to see how the sponsors stack up with one another. The Cotton Bowl is the winner, with AT&T and their 123 Billion in annual revenue. Technically last would be the New Mexico Bowl since that state is about 2.8 Billion in debt, but they have many sponsors picking up the tab for the highly anticipated BYU-UTEP matchup… In some cases the sponsors are owned by parent companies. In most cases those that are, have their parent company’s revenue shown. The lone exception is Tostitos, which is owned by Pepsi-Co through Frito Lay.

Rank Bowl Sponsor Sponsor Annual Revenue Matchup Sponsor website
1 Cotton Bowl AT&T 123 Billion #11 LSU vs #17 Texas A&M
2 Alamo Bowl Valero 68.1 Billion #14 Oklahoma St. vs Arizona
3 Fight Hunger Bowl Kraft 40.4 Billion #15 Nevada vs. Boston College
4 Military Bowl Northrup Grumman 34.2 Billion East Carolina vs Maryland
5 Sugar Bowl Allstate 32 Billion #6 Ohio St. vs #8 Arkansas
6 Capital One Bowl Capital One 15.95 Billion #9 Michigan St. vs #16 Alabama
7 Armed Forces Bowl Bell Helicopter (subsid of Textron) 14.2 Billion Army vs SMU
8 BCS National Championship Tostitos 12 Billion #1 Auburn vs #2 Oregon
9 Fiesta Bowl Tostitos 12 Billion #7 Oklahoma vs Connecticut
10 Gator Bowl Konica Minolta 11.3 Billion #21 Mississippi St. vs Michigan
11 Sun Bowl Hyundai 8.1 Billion Notre Dame vs Miami (FL)
12 Liberty Bowl AutoZone 6.6 Billion #25 UCF vs Georgia
13 Hawaii Bowl Sheraton (subsid of Starwood Hotels) 5.91 Billion #24 Hawaii vs Tulsa
14 Insight Bowl Insight Enterprises 4.9 Billion #12 Missouri vs Iowa
15 Champs Sports Bowl Champs (subsid of Foot Locker inc) 4.85 Billion #22 West Virgina vs. North Carolina St.
16 Orange Bowl Discover 4.75 Billion #4 Stanford vs #13 Virginia Tech
17 BBVA Compass Bowl BBVA Compass 4 Billion Pittsburgh vs Kentucky
18 Outback Bowl Outback Steakhouse 3.6 Billion Florida vs Penn St.
19 Chick-Fil-A Bowl Chick-Fil-A 3 Billion #20 South Carolina vs #23 Florida St.
20 Rose Bowl Vizio 2.5 Billion #3 TCU vs #5 Wisconsin
21 New Orleans Bowl R+L Carriers 817 Million Ohio vs Troy
22 Bowl 750 Million Miami (OH) vs Middle Tennesee St.
23 Holiday Bowl Bridgepoint Education 454.3 Million #18 Nebraska vs Washington
24 Little Caesars Bowl Little Caesars 383 Million FIU vs Toledo
25 Pinstripe Bowl New Era 354 Million Kansas St vs Syracuse
26 Music City Bowl Franklin American Mortgage 156.8 Million North Carolina vs Tennessee
27 Meineke Car Care Bowl Meineke (subsid of Driven Brands) 125 Million Clemson vs South Florida
28 Poinsettia Bowl San Diego County Credit Union 62 Million Navy vs San Diego St.
29 Las Vegas Bowl Maaco 60.3 Million #10 Boise St vs Utah
30 Ticketcity Bowl TicketCity 32 Million Northwestern vs Texas Tech
31 Independence Bowl AdvoCare 15.8 Million Air Force vs Georgia Tech
32 New Mexico Bowl Various Sponsors N/A BYU vs UTEP
33 St. Petersburg Bowl Beef O’ Brady’s Unavailable Southern Miss vs Louisville
34 Humanitarian Bowl uDrove (subsid of Internet Truckstop) Unavailable Northern Illinois vs Fresno St.
35 Texas Bowl Lone Star Sports & Entertainment Unavailable Illinois vs Baylor
Cotton Bowl
Alamo Bowl
Fight Hunger Bowl
Military Bowl
Sugar Bowl
Capital One Bowl
Armed Forces Bowl
BCS National Championship
Fiesta Bowl
Gator Bowl
Sun Bowl
Lliberty Bowl
Hawaii Bowl
Insight Bowl
Champs Sports Bowl
Orange Bowl
BBVA Compass Bowl
Outback Bowl
Chick-Fil-A Bowl
Rose Bowl
New Orleans Bowl Bowl
Holiday Bowl
Litle Caesars Bowl
Pinstripe Bowl
Music City Bowl
Meineke Car Care Bowl
Poinsettia Bowl
Las Vegas Bowl
Ticketcity Bowl
Independence Bowl
New Mexico Bowl
St. Petersburg Bowl
Humanitarian Bowl
Texas Bowl


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