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2010-11 Bowl Rankings by Sponsor Revenue

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I will be doing bowl previews and breakdowns in the coming days, but with 35 bowl games, I thought that it would be interesting to see how the sponsors stack up with one another. The Cotton Bowl is the winner, with AT&T and their 123 Billion in annual revenue. Technically last would be the New Mexico Bowl since that state is about 2.8 Billion in debt, but they have many sponsors picking up the tab for the highly anticipated BYU-UTEP matchup… In some cases the sponsors are owned by parent companies. In most cases those that are, have their parent company’s revenue shown. The lone exception is Tostitos, which is owned by Pepsi-Co through Frito Lay.

Rank Bowl Sponsor Sponsor Annual Revenue Matchup Sponsor website
1 Cotton Bowl AT&T 123 Billion #11 LSU vs #17 Texas A&M www.att.com
2 Alamo Bowl Valero 68.1 Billion #14 Oklahoma St. vs Arizona www.valero.com
3 Fight Hunger Bowl Kraft 40.4 Billion #15 Nevada vs. Boston College www.kraftfoodscompany.com
4 Military Bowl Northrup Grumman 34.2 Billion East Carolina vs Maryland www.northropgrumman.com
5 Sugar Bowl Allstate 32 Billion #6 Ohio St. vs #8 Arkansas www.allstate.com
6 Capital One Bowl Capital One 15.95 Billion #9 Michigan St. vs #16 Alabama www.capitalone.com
7 Armed Forces Bowl Bell Helicopter (subsid of Textron) 14.2 Billion Army vs SMU www.bellhelicopter.com
8 BCS National Championship Tostitos 12 Billion #1 Auburn vs #2 Oregon www.tostitos.com
9 Fiesta Bowl Tostitos 12 Billion #7 Oklahoma vs Connecticut www.tostitos.com
10 Gator Bowl Konica Minolta 11.3 Billion #21 Mississippi St. vs Michigan www.konicaminolta.com
11 Sun Bowl Hyundai 8.1 Billion Notre Dame vs Miami (FL) www.hyundai.com
12 Liberty Bowl AutoZone 6.6 Billion #25 UCF vs Georgia www.autozone.com
13 Hawaii Bowl Sheraton (subsid of Starwood Hotels) 5.91 Billion #24 Hawaii vs Tulsa www.starwoodhotels.com
14 Insight Bowl Insight Enterprises 4.9 Billion #12 Missouri vs Iowa www.insight.com
15 Champs Sports Bowl Champs (subsid of Foot Locker inc) 4.85 Billion #22 West Virgina vs. North Carolina St. www.champssports.com
16 Orange Bowl Discover 4.75 Billion #4 Stanford vs #13 Virginia Tech www.discover.com
17 BBVA Compass Bowl BBVA Compass 4 Billion Pittsburgh vs Kentucky www.bbvacompass.com
18 Outback Bowl Outback Steakhouse 3.6 Billion Florida vs Penn St. www.outback.com
19 Chick-Fil-A Bowl Chick-Fil-A 3 Billion #20 South Carolina vs #23 Florida St. www.chickfila.com
20 Rose Bowl Vizio 2.5 Billion #3 TCU vs #5 Wisconsin www.vizio.com
21 New Orleans Bowl R+L Carriers 817 Million Ohio vs Troy www.rlcarriers.com
22 GoDaddy.com Bowl GoDaddy.com 750 Million Miami (OH) vs Middle Tennesee St. www.godaddy.com
23 Holiday Bowl Bridgepoint Education 454.3 Million #18 Nebraska vs Washington www.bridgepointeducation.com
24 Little Caesars Bowl Little Caesars 383 Million FIU vs Toledo www.littlecaesars.com
25 Pinstripe Bowl New Era 354 Million Kansas St vs Syracuse www.neweracap.com
26 Music City Bowl Franklin American Mortgage 156.8 Million North Carolina vs Tennessee www.franklinamerican.com
27 Meineke Car Care Bowl Meineke (subsid of Driven Brands) 125 Million Clemson vs South Florida www.meineke.com
28 Poinsettia Bowl San Diego County Credit Union 62 Million Navy vs San Diego St. www.sdccu.com
29 Las Vegas Bowl Maaco 60.3 Million #10 Boise St vs Utah www.maaco.com
30 Ticketcity Bowl TicketCity 32 Million Northwestern vs Texas Tech www.ticketcity.com
31 Independence Bowl AdvoCare 15.8 Million Air Force vs Georgia Tech www.advocare.com
32 New Mexico Bowl Various Sponsors N/A BYU vs UTEP www.newmexicobowl.com
33 St. Petersburg Bowl Beef O’ Brady’s Unavailable Southern Miss vs Louisville www.beefobradys.com
34 Humanitarian Bowl uDrove (subsid of Internet Truckstop) Unavailable Northern Illinois vs Fresno St. www.udrove.com
35 Texas Bowl Lone Star Sports & Entertainment Unavailable Illinois vs Baylor www.lsse.net
Cotton Bowl
Alamo Bowl
Fight Hunger Bowl
Military Bowl
Sugar Bowl
Capital One Bowl
Armed Forces Bowl
BCS National Championship
Fiesta Bowl
Gator Bowl
Sun Bowl
Lliberty Bowl
Hawaii Bowl
Insight Bowl
Champs Sports Bowl
Orange Bowl
BBVA Compass Bowl
Outback Bowl
Chick-Fil-A Bowl
Rose Bowl
New Orleans Bowl
GoDaddy.com Bowl
Holiday Bowl
Litle Caesars Bowl
Pinstripe Bowl
Music City Bowl
Meineke Car Care Bowl
Poinsettia Bowl
Las Vegas Bowl
Ticketcity Bowl
Independence Bowl
New Mexico Bowl
St. Petersburg Bowl
Humanitarian Bowl
Texas Bowl

Discussion

3 Responses to “2010-11 Bowl Rankings by Sponsor Revenue”

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